AdWords Account Suspension
Have you been notified that you have a Google AdWords Account Suspension? These suspensions can be frustrating and costly, and seem to come out of the blue. However, we can give you the tips you need to get your account out of AdWords Suspension jail and avoid future suspensions.
If you have already been suspended, then Google notified you why it was suspending your account. However, when read alone, these notices can be extremely vague, leaving novice search engine marketing (SEM) or pay-per-click (PPC) marketing managers scratching their heads about why they were suspended or how to get unsuspended. That is why it is important to understand Google’s policies and operating procedures.
Google’s AdWords policies are the place to start when trying to determine why your account was suspended. Like everything else about AdWords, these policies are constantly evolving, so check them, even if you feel like you know them. There are four broad categories in AdWords’ policies: prohibited content, prohibited practices, restricted content, and editorial and technical standards. Usually, a policy violation will result in you being contacted and asked to fix the violation; failure to do so or multiple violations will put you at risk of suspension. However, a policy violation that is malicious and puts Google users at risk can result in immediate suspension. There are also some technical details that can result in an account being suspended. Tops on that list is failing to pay Google for your advertising costs, which makes sense. Another thing that puts you at risk of being suspended is to create a duplicate account for an already-suspended account.
If you violate policies, Google is going to send you a warning email about a disapproved ad. Take the information in the email, fix the ad immediately, and use the information in the warning email to avoid making similar mistakes in the future. Once you have fixed the violation, make a report of the changes you have made, and appeal the suspension.
If you have been suspended, one thing you absolutely do not want to do is just open another account. Google will shut down that account as well, and you may not be able to get your original account unsuspended.