Google Ads Campaign Management
Have you ever launched a pay-per-click campaign, looked at the analytics, and wondered what, exactly, you were seeing? Companies like Google are infamous for using extremely complicated algorithms for their searches, and sometimes their SEO reports are just as complicated for people who are unfamiliar with them. This is unfortunate, because the various analytic information available from Google, specifically for its AdWords customers, can be incredibly helpful in helping you tailor and target your advertising to potential customers. You just have to know how to use it. Too bad you are busy running a company.
That is where Search Rail Digital Comes can help you. A digital marketing company, we devote ourselves to understanding those analytics and converting the data we receive from Google AdWords and other pay-per-click marketing venues, into real changes for our marketing campaigns, so that we can focus on increasing ROI for our clients.
What surprises some of our customers is that their Google AdWords ads are only a small part of any Google AdWords Campaign. Writing an effective ad for AdWords is not exceptionally challenging, but you never want to be in a scenario where people are just clicking on your ad because. Clicks cost money. The range varies, but on Google AdWords, clicks can cost several dollars, depending on the keyword selected and the competition from big companies, rather than the pennies they once cost. Therefore, you want ads that are creative, combined with creative keywords and keyword combinations to catch potential customer attention, but what becomes really critical is conversion. You want those potential customers to become customers, so you have to really pay attention to which groups of customers are coming to browse, and which ones are coming to buy. At Search Rail Digital, we not only do that for you, but then we make changes to your ads and to your website, based on that information, to more heavily target the demographics that buy, increasing your ROI.