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Industry-Leading PPC Management

Lead Generation & Lead Nurturing Experts

Striving to be the best in all that we do, Search Rail Digital offers the very best in Customer Service, PPC Management, Lead Generation, Lead Nurturing abd more. At Search Rail, we are setting the standard of professionalism in all aspects of digital advertising. Contact us today and see how our agency is different.

Google Partner Agency in NJ

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clients agree. We're Awesome!

Great American Charters
Great American Charters
20:50 02 Jun 21
Amazing! You want results use these guys! Amazing team with amazing knowledge for paid advertising.
Randy Racioppi
Randy Racioppi
02:18 25 Feb 20
Dan was excellent in working with me on getting my Adwords account properly setup and functioning at maximum capacity. He was extremely helpful and always responsive to my requests and needs. Highly recommend.
Flick Pest Control
Flick Pest Control
01:47 24 Jul 19
Search Rail has been helping our Australia Digital Marketing for the last 6 months and so far we have been extremely happy with their knowledge of the Digital space and their amazing support. Thank you!
Red Rose Bakery
Red Rose Bakery
01:42 24 Jul 19
The Absolute Best! Thank You Thank You Thank You!
Joe Cutrona
Joe Cutrona
00:49 11 May 18
First off I'll say... brilliant. I came to them for my AdWords, not knowing how it would work for me, and I couldn't be happier . Joe (the owner) and Joe (the AdWords specialist) we're amazing to work with. They're personable, efficient and willing to help whenever I needed something. I highly recommend them.
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At Search Rail Media, we are a team with powerful results when it comes to achieving optimal Digital Marketing results with pay-per-click (PPC) advertising, PPC management, and Google Ads. Search Rail Digital has been named one of the Top PPC Google Ads Agencies. Give us a call or stop in to say hello.

Search Rail Digital Marketing
Located in The AP Digital Campus / Shoreline Media Building
607 Lake Avenue, Asbury Park, NJ 07712
(888) 591-8205

Digital Marketing / Adwords Retargeting

If your search engine marketing (SEM) campaign does not contain a retargeting or remarketing strategy, then you are missing out on one of the best conversion tools available in internet marketing. Retargeting is a way of keeping your potential customers thinking about your products and brands, by following them around the internet.

One of the ways that the internet is fabulous for marketing is that it allows advertisers to use cookies to stay in contact with their potential customers.   A cookie is a piece of code, sometimes called a pixel, that is used on your website.  When visitors come to your website, they pick up this cookie.  The cookie stays with them through their other internet browsing.  There are various uses for cookies, but, for the purposes of retargeting, the cookie interacts with publishers who carry your advertisements and have been directed to show them to your potential customers, a group that will include those carrying your cookies and can even be limited to only those people carrying your cookies.  This ensures that people who visited your website will be reintroduced to it.

Why is retargeting a useful strategy?  Simply put, because of distraction.  Only about 2% of click-through-users complete a transaction the first time.  Internet customers are often involved in multiple activities while browsing, which means that leaving your website without completing a transaction does not mean that they do not want to complete a transaction.  Retargeting is a way of reminding them about your website and nudging them to complete the transaction.  Because they have already visited your site, you already know that the potential customer has an interest in your goods or services; retargeting is a way of reminding them why they should choose you as their provider.  For an advertiser, remarketing can be less expensive than a traditional pay-per-click (PPC) campaign, while resulting in higher conversion rates.