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Industry-Leading PPC Management

Lead Generation & Lead Nurturing Experts

Striving to be the best in all that we do, Search Rail Digital offers the very best in Customer Service, PPC Management, Lead Generation, Lead Nurturing abd more. At Search Rail, we are setting the standard of professionalism in all aspects of digital advertising. Contact us today and see how our agency is different.

Google Partner Agency in NJ

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clients agree. We're Awesome!

Great American Charters
Great American Charters
20:50 02 Jun 21
Amazing! You want results use these guys! Amazing team with amazing knowledge for paid advertising.
Randy Racioppi
Randy Racioppi
02:18 25 Feb 20
Dan was excellent in working with me on getting my Adwords account properly setup and functioning at maximum capacity. He was extremely helpful and always responsive to my requests and needs. Highly recommend.
Flick Pest Control
Flick Pest Control
01:47 24 Jul 19
Search Rail has been helping our Australia Digital Marketing for the last 6 months and so far we have been extremely happy with their knowledge of the Digital space and their amazing support. Thank you!
Red Rose Bakery
Red Rose Bakery
01:42 24 Jul 19
The Absolute Best! Thank You Thank You Thank You!
Joe Cutrona
Joe Cutrona
00:49 11 May 18
First off I'll say... brilliant. I came to them for my AdWords, not knowing how it would work for me, and I couldn't be happier . Joe (the owner) and Joe (the AdWords specialist) we're amazing to work with. They're personable, efficient and willing to help whenever I needed something. I highly recommend them.
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At Search Rail Media, we are a team with powerful results when it comes to achieving optimal Digital Marketing results with pay-per-click (PPC) advertising, PPC management, and Google Ads. Search Rail Digital has been named one of the Top PPC Google Ads Agencies. Give us a call or stop in to say hello.

Search Rail Digital Marketing
Located in The AP Digital Campus / Shoreline Media Building
607 Lake Avenue, Asbury Park, NJ 07712
(888) 591-8205

Google AdWords & Digital Marketing Audit

Are you unhappy with the results of your Google AdWords account?  If so, an AdWords audit can help you tweak your use of the service, increasing both your click-through and conversion rates.

If you have a paid search marketing (PSM) or search engine marketing (SEM) internet-based marketing campaign, then you are undoubtedly already familiar with Google’s AdWords service.  If you do not, then you should know that Google AdWords is an advertising service run by Google, which allows advertisers to post ads on Google and affiliates in Google’s extensive advertising network.  Of all pay-per-click (PPC) or cost-per-click (CPC) advertising services, AdWords has the potential to reach the largest audience, and, as a result, is extremely popular among advertisers.  However, this popularity also means that even aid advertisers have to use strategic search engine optimization (SEO) techniques to ensure that their ads are reaching their target audience.

An AdWords audit is the first step towards using AdWords effectively.  An AdWords audit looks at your current use of AdWords and suggests tweaks that can increase your click-through rate (CTR) and your conversion rate.

The first step is to look at your conversion rate.  You should be doing conversion tracking, and, if you are not, you need to start immediately.  Conversion rates tell you how successful you are at changing potential customers to customers.  While low click-through rates suggest that you need to tweak your advertising or, perhaps, that you are not reaching the right market, low conversion rates suggest that your website, itself, needs some type of adjusting.

The second step is to look at whether you are using all of AdWords’ features.  Google is probably the most responsive internet company out there and AdWords is equally responsive.  Expect changes to AdWords on a weekly basis and audit your account accordingly, to make sure that you are getting the most bang for your advertising buck.

The third step in an audit is to test ad text elements to see how to improve your conversion rate.  Keep in mind that SEO auditing can help you ensure that your websites are seen by more people, but that SEO techniques do not guarantee conversions.  Real-time testing of different text elements can help you understand what your potential customers want to see in addition to SEO terms.

Finally, you want to look at the data and the trends.  Google will provide you with a wealth of information, but you have to decide what information is useful and how to use it.  That is why incorporating an examination of trends into your audit can help you understand, not just how you are performing at a specific point in time, but that performance in context of larger trends.

PPC Audit Report, Digital Marketing Agency NJ
PPC Audit Report, Digital Marketing Agency NJ