AdWords Campaign Development
Paid search advertising is not the newest internet trend. It is not going to miraculously change your business or make you go viral. Because of that, some people erroneously believe that paid search marketing does not need to be part of a successful internet marketing campaign. However, the fact remains that paid search marketing is one of the most reliable way to increase traffic to your website and help you get customers.
Google is the largest, most frequently used internet search engine, and Google AdWords is their paid advertising component. Google AdWords is a specific type of paid search advertising known as cost-per-click advertising. Google AdWords ensures that your advertisement is visible to many people, but you only pay for the service when someone clicks on the ad. This means that Google AdWords campaigns need to do two very specific, competing for things. First, they need to be catchy enough to get the attention of people looking to purchase your product or service in your customer area. Second, they need to be sufficiently specific to prevent people from wanting to click on your ad unless they are actually potential customers. As with all advertising, your goal is not just to have a lot of people see your ad, but to have a lot of potential customers see your ad and convert from potential customers to actual customers.
At Search Rail Digital, we create comprehensive digital marketing campaigns that are specifically crafted for your business. Working with you to develop an AdWords marketing campaign, we find out what you know about your existing customers and use analytical software to fill in the gaps of what you may not know about your internet customer base. Then, we specifically target your pay-per-click advertising to catch the attention of your potential customers and pair it with enhanced website content on your webpage to convert potential customers to actual customers. By taking this multi-pronged approach, we help our customers realize a higher ROI on pay-per-click advertisements.