Facebook advertising (Social Media Marketing) is an important part of paid search marketing (PSM) and search engine marketing (SEM) campaigns. Like other forms of paid search marking, Facebook advertising is a variation on the pay-per-click (PPC) or cost-per-click (CPC) advertising model. However, instead of your ads appearing on a third-party publishing website, they appear on the potential customer’s own Facebook page. Which Facebook users are shown specific ads depends on two factors: the potential customer’s own Facebook usage and how well you have targeted your advertisement to your audience.
As a result, even Facebook ads must use search engine optimization (SEO) techniques to ensure that their ads are reaching the right audience, but, more importantly, to ensure that the audience is engaged after clicking through to your website.
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If you incorporate one social media tool into your internet advertising campaign, we suggest Facebook advertising. First, Facebook advertising is relatively simple. Facebook has set up its own step-by-step advertising process, which it uses with its own database of user information to help determine the appropriate audience for your ads.
It does this by first asking users to think of the objective of their advertisements, which is a great starting point in any Social Media Marketing campaign. More importantly, Facebook’s user-friendly exterior is backed by some of the most comprehensive data tracking in the social media industry. Like Google, Facebook comprehensively tracks user information. It does so by looking at each user’s entire profile, social circle, and all activity on Facebook to help develop a fully-rounded image of every user.
It then uses these comprehensive profiles to help tailor advertisements to user interest and drive customers to goods and services that they are likely to explore. In addition, Facebook has an advantage over search engines; people come to Facebook in order to socialize, which can mean greater exposure for a good or service because people do not have to be specifically searching for your type of business in order to see the advertisement.