YouTube is the most popular video platform, with an appeal that targets all demographics, but is extremely popular with those groups that respond best to advertising. It is a great way to expand your advertising reach and target consumers who are specifically interested in your products and services. However, YouTube marketing does require you to.
What you may not realize is that advertising on YouTube is already designed to work with a Google AdWords campaign. YouTube and Google do a lot of the work for you, making YouTube advertising surprisingly affordable. You can decide how much money you want to spend on your marketing campaign, as well as picking a target audience. Like any AdWords campaign, you are in charge of your marketing, which is great for advertisers who are working with budget limitations.
There are several different ways to advertise on YouTube. Bumper ads are short 6-second videos that are geared to viewers on mobile devices. TruView in-steam ads are skippable online videos that appear before a main video. TrueView discovery ads turn up in search results alongside other videos and on the YouTube home page.
Picking the right type of video is critical to the success of your advertising campaign. You need to think about your budget, your audience, and what type of video you have.
Lots of customers want to start with the bumper ad concept. The reason for this is the six-second time limitation for bumper ads mean that your production costs for your advertising video are generally going to be manageable, and you can provide a concise message for your target audience.
Of course, you may want to be able to present a longer video, especially if you already have an infomercial-type video. Therefore, do not feel like you are limited to choosing bumper ads. Instead, you need to think about your video, not as a stand-alone advertising tool, but as another facet of a comprehensive advertising tool that already incorporates Google AdWords.
Does all of this seem too complicated? At Search Rail Digital, we are digital marketing experts. We can help you develop a comprehensive marketing campaign crafted with you in mind. We will consider your business type, your targeted audience, and your budget to help you come up with a campaign that gives you the best bang for your buck. Let us focus on getting you more customers, so you can focus on growing your business.