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Industry-Leading PPC Management

Lead Generation & Lead Nurturing Experts

Striving to be the best in all that we do, Search Rail Digital offers the very best in Customer Service, PPC Management, Lead Generation, Lead Nurturing abd more. At Search Rail, we are setting the standard of professionalism in all aspects of digital advertising. Contact us today and see how our agency is different.

Google Partner Agency in NJ

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    clients agree. We're Awesome!

    Great American Charters
    Great American Charters
    20:50 02 Jun 21
    Amazing! You want results use these guys! Amazing team with amazing knowledge for paid advertising.
    Randy Racioppi
    Randy Racioppi
    02:18 25 Feb 20
    Dan was excellent in working with me on getting my Adwords account properly setup and functioning at maximum capacity. He was extremely helpful and always responsive to my requests and needs. Highly recommend.
    Flick Pest Control
    Flick Pest Control
    01:47 24 Jul 19
    Search Rail has been helping our Australia Digital Marketing for the last 6 months and so far we have been extremely happy with their knowledge of the Digital space and their amazing support. Thank you!
    Red Rose Bakery
    Red Rose Bakery
    01:42 24 Jul 19
    The Absolute Best! Thank You Thank You Thank You!
    Joe Cutrona
    Joe Cutrona
    00:49 11 May 18
    First off I'll say... brilliant. I came to them for my AdWords, not knowing how it would work for me, and I couldn't be happier . Joe (the owner) and Joe (the AdWords specialist) we're amazing to work with. They're personable, efficient and willing to help whenever I needed something. I highly recommend them.
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    At Search Rail Media, we are a team with powerful results when it comes to achieving optimal Digital Marketing results with pay-per-click (PPC) advertising, PPC management, and Google Ads. Search Rail Digital has been named one of the Top PPC Google Ads Agencies. Give us a call or stop in to say hello.

    Search Rail Digital Marketing
    Located in The AP Digital Campus / Shoreline Media Building
    607 Lake Avenue, Asbury Park, NJ 07712
    (732) 624-6478 | (844) 573-2724

    Digital Marketing Experts NJ Ny

    Digital Marketing Results

    Two areas of focus that yield immediate results:

    Facebook:

    Your customers are spending more time inside and on their phones and computers now than ever. In addition, people are increasingly using social media platforms as the main way they connect with and communicate about businesses they rely on. Capitalize on this shift, but be sure to do so with the correct tone. Here are two worthwhile areas to focus on:

    Highlighting Outstanding Content

    • In this new environment, focus on social media spends featuring your strongest content, specifically content that highlights what your business is providing RIGHT NOW, and the steps you are taking to continue providing great products and services in this time of uncertainty.

    • With more eyeballs online, for more time, than ever, it is an opportune time to build/push content highlighting how your business is persevering. People are looking for positivity, hope and stability, and regularly scheduled content delivered on the platforms they are communicating on is an excellent way to meet this demand.

    Building Trust Through Streamlined Communication

    • Use social media platforms like Facebook and Instagram to connect with and inform your customers and reach out to new ones on a daily basis. In a time of public upheaval, everyone is uneasy and a bit anxious. Use this as an opportunity to show empathy and solidarity. Assure your audience that we will get through this, and we can do it together. Asserting your position as a measured, responsible leader in your community and industry will attract customers in the near-term and build invaluable trust in your company that will last long after the pandemic has passed.

    Ad Words

    Like every other aspect of life, COVID-19 is changing search habits. Google reports that COVID-19 related searches are now the most popular on its engine, and data shows increased search activity in the early morning and late-night as individuals’ schedules are disrupted and habits are adjusting to the new reality.

    These changes have unearthed new possibilities that should be considered in your paid search campaigns. Here are some tactics to consider with your digital marketing partner (not sure how specifically you would want to plug/tie in your business here)

    Adjust ad schedule performance

    • Performance has likely changed with the outbreak of COVID-19 and the new trends in search habits. Review your spending and how they are scheduled to make sure your timing and delivery are the most cost-effective.

    Experiment with Smart Bidding

    • Given how rapidly things are changing and how quickly new trends are emerging, it may be difficult to keep on top of it all at every minute. To account for this – consider making greater use of Google’s Smart Bidding Strategies, tools that digest data and adjust CPC bids in real-time to better meet stated goals.